At Puridiy, we strive to bring you the best aromatherapy products for your bath, body & home. It's not just about having a few non-toxic products in your home, its about transforming the way you view your health in a way that inspires you to start living a non-toxic lifestyle. We know it's not easy and that's why we've done the hard work for you. We've done the research, sourced the ingredients, mixed them together & tested them personally to ensure that they not only look amazing, but perform as well.

We're really passionate about this stuff.

Some facts about aromatherapy:

Aromatherapy defined is the art & science of using naturally extracted aromatic essences from plants to balance, harmonize & promote the health of the body, mind & spirit. (www.Naha.Org)

Biologically speaking, smell is a potent brain trigger. The neural networks of our sense of smell bypass our thinking brain & take a direct route to our emotion and memory centers. That's why you can smell something and strongly recall (relive really), a time and place you previously smelled that smell. Our noses are pretty awesome, and we should be careful about what we allow to enter them.

Most products use artificial and synthetic fragrances to scent their products. We will never do that. We will only ever use essential oils , natural resins & herbs to scent our products & that's a Puridiy promise.



Casey Jordan

CEO/ Creator

A Note From Casey

"I'll never forget the day my mom came home with what seemed like 50 grocery bags from Trader Joe's, and told Cameron and I that we were going to start eating healthier. It was such an adjustment, but it planted a seed in me that just kept growing as the years went on and I became an adult. It took me a long time to really start digging into what it meant to be "non-toxic". When I was pregnant with my daughter I went down the rabbit hole and discovered how many things in my house alone were toxic and I became mortified. I mean I get it, I can't control everything but I for sure didn't want to paying for toxicity. When I moved into a new apartment in 2018 I decided that I was going to try to start living as non-toxic a life as possible. I started purging and got this overwhelming feeling that it would be IMPOSSIBLE to get rid of everything toxic, unless I took my daughter and went to live under a rock. I turned my discouragement to motivation and started looking up DIY recipes for my common household items and found that it wasn't as impossible as I thought (after all, ALL things are possible with God).

In 2017 I had made some bath salts to give as Christmas gifts to all my friends and family because I was too broke to buy individual gifts for everyone. At that time I hadn't been all "crunchy" (look it up, it's a real term). Everyone loved the bath salts and I did too. I wasn't consistent with making them though and didn't really have any idea what direction I would go with it. Over the next couple years I constantly thought about starting a hand/home made business, but had no idea where to start or how. I came up with the name "Puridiy" one day randomly and started making labels online for this "hypothetical" business I was going to start.

On Valentine's Day, this year (2019), I got back in the kitchen and made some bath salts for a gift exchange, and it all suddenly made sense. It was time to start my business, for real. I made a list of all the non-toxic products I wished I had access to and got to researching and working on recipes. So yeah, that's the long explanation to the question you never asked, but now you now.

I hope you love our products as much as we love making them. Every positive change you make, big or small, has an impact on the world and the people around you. Thank you for trusting us enough to help you make a change."



"Create in me a PURE heart O, God and renew a steadfast spirit within me"

-Psalm 51:10